Saturday, September 12, 2009


To all those who loved Helvetica, I have every confidence that you will also appreciate Heroine, set to release September 15, 2009. FountainType brings you another feature length film exploring the oft-ignored but ever-prevalent world of type and how it permeates everything in the world around us. Only a true design lover can appreciate the nuances and enjoy an hour and a half discussion of the history of type- count me in!

Heroine is a typeface inspired by the typeface Windsor, which is most recognized as the font in Woody Allen movie titles (obviously!) Designed by Göran Söderström, this modern take includes alternate letters and a variety of differentiations that keep the eye enthused and the design clean with a throwback to the early 1900's. Enjoy this preview of it, which promises to be just another step to bringing the importance and interest of clean type to the public eye!

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